We have seen a wide range available for Men's fashion and even wider range
for Women's fashion but if you talk about the kids, they were not considered by
many brands particularly in India because there was a trend to buy kids
apparels from the nearest shop. The fact is now no longer taken into
consideration as nowadays with a revolution in Fashion Industry, Kids fashion
has also evolved with following facts in India:
1) India being second most populated country in India, multinational brands
has found it a place of opportunities and also develop themselves in India and
target the kids section as nowadays parents are willing to spend maximum for
the apparels of kids without giving any second thoughts on that and even they
would spend more day by day in brands for kids keeping in mind the thinking of
society.
2) Many brands developed in past decade in India and have invested
significant amount of money because of the purchasing power of India that has
drastically risen in past decade and also sense development of brand that could
be associated with their reputation. This mindset gave rise to the brands and
provided the push that brands were looking for kids.
3) Nowadays kids are usually found in various brands like Liliput and Toonz
that are engaged in serving with day to day kids wear that are for routine as
well as normal occasions.They are indulged in manufacturing wide range of
shirts, t-shirts, trousers, shorts, shrugs, jackets, skirts,jeans and many other varieties that one could think
about for boys or girls for the age till 5. Being a specialist for the age
group till 5 they have established themselves well in this sector
4) Even the parents are excited to make their child look different and
there has been a great trend of kids wearing ethnic wears for special
occasions. The brands like Fabindia or Biba comes to mind if you are talking
about kids going ethnic.They have made a large variation if we talk about
infants till 5 with Kurtas, Pyjamas, Sets, Shirts, Kurtas, Jackets or even
sherwanis for boys and if we talk about girls till 5 they have produced
Churidar Suit Sets, Lehenga Sets, Salwar and Patiala Suit Sets and many other
apparels one could think off.
5) The emerging popularity in kids brought even international brands like
UCB, Mango, Zara or Tommy Hilfiger in this sector and has given more options in
terms of brand and quality for kids.If you talk about the kids fashion it has
also encouraged this sector to organise events like Indian Kids Fashion Week to
showcase latest designs that has been made for the kids for the age group
starting from 4 to 14.They have created a ramp walk event for the kids and has
brought some major reknown outfits for kids.
6) When we talk about the fashion, it does not end without a special
mention of accessories and footwears.Just like any other sector no. of
accessories has been producedd for kids that will enrich their looks with their
outfits depending on the outfits they select. Major footwear brands has
developed the great collection for kids of various age group and they have
generated a significant business.
This are the few things for kids fashion that has been introduced in terms
of brands, if you feel we missed anything do take a minute to revet us back so
that rectify our mistake.
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